Yonezawa City is located in Yamagata Prefecture of the northeastern Tohoku region, famous for delicious sake, nationally renowned beef, hot springs, and more. Ever since Jarman International helped organize the innovative sake webinar last November (available to watch HERE), which was broadcasted from the 400-year-old Toko Brewery in Yonezawa, CEO Ruth Marie Jarman has become increasingly involved with figuring out how to spread the word about this hidden gem in Tohoku to internationals.
One of these opportunities was a seminar held in late January, where Ruth contributed to the discussion around Yonezawa City’s great potential as a tourism and living destination.
During the seminar, Ruth sat alongside other key women who are actively working toward promoting Yonezawa to the broader international community through their own diverse businesses and passions.
From the importance of building a city where the younger generation can live comfortably and confidently, to making sure that locals are prioritized and being heard, there were an array of insightful points that were highlighted during the seminar.
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