Nationality: American
Time Living in Japan: More than 25 years
Employer: Inbound Ambassador
Current Job Title: Founder of Inbound Ambassador
Areas of Expertise: SDG Consulting, SDG tourism Development, Sustainability-focused travel planning and destination appeal marketing. Travel destination copy writing and marketing. Seminars, Talks, Workshops and Training about SDG’s, and SDG Tourism & Business development. Rural travel destination appeal development.
Education: MA Sustainable Tourism, MA Applied Linguistics + BA Psychology
Publications Featured In InboundAmbassador, GetHiroshima, Nikkei Review, Yasuda University Journal, Japan Times, ACCJ Journal
Favorite Things About Living in Japan: Access to nature, safe, quiet and friendly communities, and finding sustainable solutions from japanese traditions, culture and innovation.
BIO: Joy Jarman-Walsh founded InboundAmbassador as a travel consulting business in 2019. Joy helps businesses in Japan improve their branding by helping develop sustainability-focused tourism and business marketing strategies. For over 23 years, Joy was a full time university instructor teaching communication as well as tourism, business, and sustainability topics.
Originally from Hawaii, Joy came to Japan in ’91 after graduating from university in California. She spent 3 years working in Kyushu on the JET program where she developed a love for triathlon and onsens. After traveling around Asia and Europe, she returned to Japan to teach at the university level.
Joy co-founded GetHiroshima in 1999, a regional website catering to international residents and visitors. GetHiroshima website, city tourist map (2005~) and a GetHiroshima Travel magazine (2014-2018).
Since April 2020, Joy has run the multiplatform talkshow-podcast series: Seeking Sustainability Live – 60 minute livestreamed interviews with Japan experts, authors, artists, entrepreneurs and innovators. These talks introduce the interesting and inspiring work these people are doing with a lens on sustainability issues– seeking a balance for people and planet with profits.
In her free time, Joy enjoys hiking, photography and travel to off-the beaten track locations. She also organizes regular beach-clean-ups around Japan. She regularly publishes livestream guided walks of interesting destinations with a view on its charming features of traditions, culture, local people, art and sustainability.
Social Media
- Seeking Sustainability Podcast
- YouTube Channel: Seeking Sustainability in Japan with JJWalsh
- Inbound Ambassador on Facebook
- JJWalsh on Twitter
- JJWalsh Instagram
Recent Interviews and Published Work
- Interview with JJWalsh : Postcards from Japan JNTO – Japan National Tourism Organisation
- Joy JarmanWalsh Showcases Peoples’ Efforts on Live Show – Sustainable Japan Times
- Embracing Sustainability – How Can Companies Do It? – ACCJ Journal (p.32~37 Contribution as one of group of SDG Japan Consultants)
- Women in CleanTech & Sustainability Conference Summary
- Flood of Inbound Tourism Must Not Swamp Japan – OpEd Nikkei Journal